Tiny Cubes and the Attention Economy

It took so long to get this video up, you’ve no idea. EVERYTHING that could go wrong did, plus a few things that couldn’t. But anyway, here’s a video of me giving some thoughts on the attention economy.

And here it is!

One cube to rule them all…

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8 thoughts on “Tiny Cubes and the Attention Economy

  1. I find your analogy of the Roman Empire in terms of growth and spread highly unique yet accurate! Isn’t it interesting how this development in attention economy has to led to the rise of mass amateurisation and contributed to the creation and exponential growth of unconventional jobs such as bloggers and vloggers?!

  2. What I can say is today’s world is no longer the same as previous era due to the advent of advanced technology and the emergence of social media. Everyone has started to change; people nowadays are more courageous to express themselves. Needless to say, everyone has the chance to be famous (despite they can’t be as famous as Michael Jackson) if they know how to utilize those platforms such as YouTube to showcase their talent. Nonetheless, I think it is important if they are creative enough since I think that creativity will make someone to be so outstanding than the rest. But first, it is crucial to capture people attention and make them participate and comment on the content which we create. Speaking of YouTube stars, I think they are able to earn more and are influential than celebrities such as PewDiePie, Michelle Phan, Pointless Blog, etc. Although I am not a big fan of celebrity culture, somehow I feel like YouTube celebrities should not exist since they are not as professional as those artists who are trained for years before performing as actors/singers. Nevertheless, my attitude is changed towards those YouTube stars or well-known bloggers from diverse fields as I feel like their job scope is similar as those professionals, they still provide valuable information to the public. The difference is just the starting point between them and those professionals are various. It does show that the revolution of internet really changes the society a lot whilst grabbing people’s attention is what we are concerned about. You can tell from the latest function of Facebook-videos are playing automatically, and doesn’t it capture our attention easily and make us spend a few seconds/minutes to watch it?

    Great work anyway, and the cube is really cute!! :o)

  3. i found your link of this weeks topic to celebrity culture interesting i think its very cool that one doesn’t have to be a celebrity to be able to voice there opinion to millions through this new economy that has arose due to the internet. i think it will be very interesting to see how youtube culture plays out over the years and the impact that vine or snap chat will have on it….only time will tell….

  4. I often wonder of the future of Youtube, I know its really popular and statistics show that is has no signs of slowing down, and hopefully we don’t have a Myspace moment. However a few years ago Youtube didn’t even exist, and new platforms such as Vine and Snap chat are becoming really popular. While these platforms have not yet overtaken Youtube, I have noticed a interrelationship between youtube, snapchat, vine, twitter, Facebook and Instagram. In this day and age where maintaining audience attention is so hard there is a bigger push for celebrities (lets use Pewdiepie as an example) to operate and have sustained and similar identities across many of these platforms. I think the key to building viewership and keeping the attention on Pewdiepie is all about catering to all different people’s needs. Also there is an interesting correlation between this digital online presence and the extension onto materialised content such as merchandising (Pewdie pie shirts, book, ect). Yet experts say that Youtube will undergo a fundamental shift in this year, and I am both bursting with excitement and fear. https://www.theverge.com/2015/8/28/9220377/youtube-as-you-know-it-is-about-to-change-dramatically

  5. I’m not sure i can see your vision of everyone having all the subscribers. Even though there aren’t monopolies per se, people have a tendency to stick with what they know, and as the medium becomes more saturated it becomes increasingly difficult for newcomers to stand out. But then, youtube *is* a very new medium, and you’re obviously far more embroiled with it than i am, so it’s very likely that i’m seeing it through traditional lenses.
    Cubecam is adorable though.

  6. It is really interesting that you have related the idea of the attention economy to celebrity culture. I found this fascinating article on how teenagers find YouTube stars more influential than celebrities. Many of these viral YouTube stars have leveraged their influence in an attempt to make the transition from online celebrity to offline fame (see here: http://www.entrepreneur.com/article/236315).

    This really emphasises the effects of the attention economy – with many of these stars gaining advertising contracts, movie deals and other business opportunities that would not have been possible without the attention they have received from their YouTube followers. It is interesting then to consider how YouTube has transitioned from a platform for mass amateurisation to a place where people are spawning full fledged careers. The attention economy is really blurring the lines between amateur and professional as everyday people with great talent can become more influential than celebrities themselves.

    I love how you have discussed this week’s topic in video format. You are a very engaging speaker and you have articulated your thoughts clearly and succinctly. Great job! The camera is very cute!

    It might also be a good idea to include on your blog a statement about what the attention economy is so that people who have not studied DIGC202 can understand when you reference it in your video 🙂

  7. Wow such a interesting example! I never thought about the attention economy in regards to youtube int hat way and it really is very interesting. Personally I think youtube will continue to grow and like you said, there will be so much success that the this idea of a “youtube celebrity” will vanish, but then we can also argue that maybe this isn’t such a good thing? And maybe it won’t happen at all? Power law distribution implies that no matter what happens, when there is free choice and a large number of people, power law WILL happen and there will inevitably be people who are in that “popular” and “mainstream” category, leaving us, the underdogs, in the long tail. Im excited to see this unravel before our eyes in the next 5 or 10 years. An interesting statistic also, apparently 40% of people between 16-24 years of age would rather be a youtube star than a doctor or lawyer. Maybe your theory is correct because that is a scary amount of people! Great work, loved the video.

    Link to statistic – http://www.insidevancouver.ca/2015/05/19/how-hard-is-it-to-become-a-youtube-star/

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