Of Leverage and Hierarchies

So essentially what I’m talking about in this vlog is the way in which YouTube particularly, but other new mediums as well I’m sure, has begun trying to structure itself in some ways after legacy media regardless of its success as something totally different.

I’ve talked about this before on my YouTube channel and it’s something that greatly concerns me, particularly in the reassertion of an unnecessary celebrity culture in new media. Where YouTube SHOULD be something which shuns the concept of hierarchies among creators/consumers/prosumers/produsers/whatever you want to call the wider group of humans who utilise the platform, in a very medium-is-the-message way, it instead in a sense has headed in a trajectory that simply reflects legacy industries that have come before it. Something I sincerely hope we’re not too late to push back against.

I explain the concept more fully via this video I made with a bunch of highschoolers if you want to watch that as well, and even better in another video we never finished making. My thoughts on the matter are pretty sprawling (and a little clunky at times, this video being made before I started taking Digital Media classes) BUT they’re there.


3 thoughts on “Of Leverage and Hierarchies

  1. For once a post that has actually added to my knowledge rather than just boring me to death, Your clip explained the concept much clearer for i think than Ted did (sorry Ted) and i think your right that the internet has merely improved the ability of the audience to actively participate in the media as well as diversifying the ways they can actually do that. You raised an interesting point about the power that platforms such as youtube do give to the creator in so far as they can hinder and manipulate the dialogue the audience creates. Loved your video keep it up!

  2. I don’t think celebrity culture is a legacy media thing, but a society thing. We always look up to those who can do something that we can’t, and it’s easier to idolize them than to try to improve ourselves.

    I’d completely forgotten about video responses and was never under the impression that they were popular, which is probably why they were discontinued (could be totally wrong here), and while that’s partly because the barrier of entry for making videos keeps getting lower than it used to be, i’d wager it’s also because the community at large doesn’t feel like it could “compete”.

    Now, i also feel that this is probably a conservative view, and that each new generation will feel more at home with talking through video, if you will. But it’ll probably take a new platform to emerge and incentivize that behavior for that type of community to flourish.

    (Did i comment about this at some point? Having a sense of deja vu. Sorry if i did.)

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